The logo: a recognizable marker
A logo identifies your brand. It may combine a name, a symbol or a typographic composition. Legibility and variations matter for uses as different as a website header, a card or a small icon. It does not need to describe every service you offer.
Identity: a complete system
Visual identity connects the logo with colours, typography and composition principles. These choices help people recognize your brand even when the logo does not fill the page. They provide guidance for a presentation, document or post without starting from scratch.
Choose around actual uses
When starting, list the materials you really need. A logo can be the first element, but a brand used across multiple materials benefits from a fuller direction. Clarify variations, formats and guidelines in the proposal rather than assume a term like “branding” includes everything.
Connect brand and website
A website naturally uses your colours, typography and images. Developing a logo and website together helps create continuity across materials. The studio’s visual identity portfolio offers concrete examples; a consultation helps define the elements relevant to your business.